For over five years, Pewdiepie, a Swedish YouTuber, has been the “most subscribed” channel on video streaming platform YouTube with over 86 million subscribers. An Indian record label company known for Bollywood music, T-Series poses a threat and is trailing 100,000 subscribers short of Pewdiepie. For the past few months, Pewdiepie supporters are working to increase the subscriber gap and keep Pewdiepie in the lead.

Pewdiepie’s videos are comedic and original. He comes up with his own series and adds his personality which his viewers enjoy watching. From his old video game playthroughs to his sketches, he always spends hours editing unlike T-Series who just reuploads music from Bollywood movies.

The battle has even reached hacker status. People posted on social media that their printers printed out posters urging them to subscribe to Pewdiepie. The hacker took responsibility on social media, but stated that it was to raise awareness about printer security and that people should upgrade their security. The hacker claimed there were over 800,000 printers available, but he only hacked 50,000.

Many YouTubers have shown their support by shouting out Pewdiepie’s channel, however one YouTuber, MrBeast is working hard to promote Pewdiepie’s channel. MrBeast bought every billboard in Greenville, NC to display an advertisement of Pewdiepie’s channel. He posted a 12 hour long video of himself saying “Pewdiepie” 100,000 times. During the Super Bowl he sat behind the field goal post with friends wearing shirts that read SUB-2-PEW-DIE-PIE. He reached millions.

Elon Musk, founder, CEO and lead designer of private aerospace manufacturer and space transportation services company, SpaceX and co-founder and CEO of automotive company Tesla joined the fight to help Pewdiepie. He hosted Meme Review, a show by Pewdiepie about trending memes, alongside co-creator of “Rick and Morty,” Justin Roiland, Feb. 22. The video got 17 million views and increased the subscriber gap by 93,000 subscribers.

Although it seems meaningless to people, the battle is more than holding the number one spot on Youtube. It is a representation of what the ‘You’ in YouTube means. A person’s channel depicts their personality and who they are. YouTube is meant for individual personalities like Pewdiepie and not big companies like T-series. This battle gave everyone a chance to get involved in what they believed was right.