Redbox in the red

Ruben Trejo

The DVD rental company Redbox, popular since it started operation in 2002, features a number of kiosks placed throughout convenient locations for its customers to use. The rental company is facing a decline in its number of rentals.

“I used to use Redbox a lot, like everyone else, but now I hardly even bother walking up to the kiosk,” sophomore Robert Trejo said.

Once seen as the DVD rental giant with competitors such as Blockbuster and Netflix, Redbox has seen a decline just as Blockbuster did. Unable to compete with movie streaming company, Netflix, Redbox launched Redbox Instant a movie streaming program in 2012 but it was soon taken down, after  19 months, due to poor subscription numbers, while Netflix became the top choice for movies and television shows.

“I use Netflix more now than I ever did, it has a more variety of options to choose from,” junior Gilbert Gonzalez said.

In an effort to help Redbox stay afloat, prices of DVD rentals were upped by 25 percent to $1.50. Prices of the Blu-ray disks were also raised by 33 percent and video game rentals are soon to follow suit in January with a 50 percent price increase. This was a response by Redbox’s mother company, Outerwall to help with the low profit it received.

“It may seem like a good idea to them, but I don’t think people will rent movies due to the price increase,” junior Josh Torres said.